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The 2018 PRI Show.

My trip to the 2018 Performance Racing Industry Show.

The 2018 PRI Show.
For my second year in a row, I attended the Performance Racing Industry Trade Show. A good way to describe the PRI show is a smaller version of SEMA, with a focus on the automotive racing and performance industry. Located in Indianapolis, Indiana it is an annual event for industry insiders and journalists. It is not open to the public. Given the size of the show, I was able to see a lot of new things this year. It takes up two large convention halls in downtown Indianapolis and stretches under a road and right up to the edge of the Lucas Oil Stadium, where the Indianapolis Colts play. Indianapolis is a natural location for the PRI Show. Indianapolis and its surrounding areas are home to many performance companies. This is due in no small part for many of them due to the proximity of the Indianapolis Motor Speedway. It’s not too far from Detroit either.

A Porsche 911 GT3 Race Car.
This year I went to a section I hadn’t been to last year. I was able to see the RV and trailer section, right on the side of Lucas Oil Stadium. On the way there the hallway that leads under the road to the stadium was lined on one side with a wide variety of race cars. One that caught my attention, in particular, was a Chevy drag car turned land speed record car. After this hallway was a room full of what was called featured products. The RV and trailer section was huge. It went right up to the endzone of the football field in the stadium. I got the chance to talk to many different vendors. By scanning the QR code on my badge, they could sign me up for an email list.

One of the many race cars on display.
The brands represented varied greatly in size. One of the largest no doubt being Ford. Their performance parts division was represented with several Mustangs and a twin turbo pickup that was styled after a race car. The Hoosier Tire company had brought its dirtbike and ATV tires. They even make tires for smaller dirt bikes. I was surprised to see they had entered that market. It’s a good looking tire, with white lettering that is popular with cars right now. Despite the size of the event, with the app, it was fairly easy to find where companies were located. There were companies from several different countries. There was also a sizable section of the show dedicated to CNC machines; several were running and giving live demonstrations. One of Parnelli Jones’ Indy cars was on display. I’m really looking forward to returning next year to see what new things are added.

An offroad racer.

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