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An Introduction to the Barrett-Jackson Auction

              For years the name Barrett-Jackson has been synonymous with high-end collector car auctions. Established in 1971, the Barrett-Jackson Auction is one of America’s best-known collector car auctions, attracting bidders from all over the world. The Jackson part of Barrett-Jackson is baseball great Reggie Jackson, himself a classic car lover. Often associated with rare classic muscle cars that go for upwards of hundreds of thousands of dollars, the multi-day event has a diverse array of cars from many different manufacturers, spanning decades and even a few brand new ones, although the majority tends to be classic American cars. Several charities are represented at the auctions as well, with the money raised from cars going to them. They range from custom hot rods, ultra-original classics, resto-mods, and a few late model European cars as well. Part of the excitement of the auction is wondering what will be driven across the stage next. Bidding takes place in person, online, or over the phone. There is often a lot of excitement and energy that goes along with the bidding. Although there have been many ultra high-cost cars there is a wide range in regards to price, lower prices tend to be around the $20,000 mark. There are multiple Barrett-Jackson auctions throughout the year in the U.S. They even have their own year-round classic car showroom with cars for sale. Their website also mentions there is an automotive memorabilia auction as well. You can view their official website here: https://azure.barrett-jackson.com.
A Ford GT at the Barrett Jackson Auction. Picture by Rbdesimone
                     The Classic Car Auction Goes Mainstream.
               Barrett-Jackson receives live multi-day television coverage that spans a large part of the day. It also features numerous celebrities from the car world and beyond. With expert commentators, it almost feels like a sports event. In April of 2018, the auction was held in Palm Springs, Florida. Under and above car cameras help capture the action. Viewers could learn about cars by simply watching the coverage as the commentators delved into detail about them. There have been several records set at Barrett-Jackson as well. For awhile the record for the most expensive U.S. vehicle ever sold was set at the auction. The GM Futurliner, a unique RV/Bus looking vehicle that was used on promotional tours for GM. April of 2018, at the auction’s Florida location actor Burt Reynolds, auctioned off 3 of his personal Trans Ams and appeared on stage. One of which was an ultra-low mile Indianapolis 500 Pace Car complete with lights on the roof.
A GM FuturLiner. Picture by Binelli2011
Collector Car Auction and Beyond
               Barrett Jackson is a big event, with a lot going on not even counting the auction. They have their own line of merchandise. The multi-day event extends far beyond the indoor auction house. There is a lot to see and do not even counting the auction itself. As their website shows they have a diverse array of vendors as well. You can learn more about them here: https://azure.barrett-jackson.com/Exhibitor/Home As more and more cars become collectible, it seems the Barett Jackson Auction will be as popular as ever
Site of a Barrett-Jackson auction in Florida. Picture by Brett Levin Photography.

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